Market-Facing Authority for Partners & Practice Groups

Your firm's outcomes are exceptional; your public authority should match. These six videos present partner credibility, practice depth, client experience, and a clear next step—so prospects choose you faster.

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Six Videos for Law Firms

Each video addresses specific client concerns and builds authority at every touchpoint

1

Managing Partner Authority Video

Pain: "Brand feels safe but not compelling."

Shows: 30–45s from Managing Partner on firm focus, ideal clients, and leadership.

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2

Practice Lead Expertise Video

Pain: "I can't see depth in my matter."

Shows: 45–60s from practice head explaining approach, team setup, risk control.

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3

Client Results / Case Impact Video

Pain: "I don't see proof."

Shows: anonymised outcome patterns, approach rationale.

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4

Client Experience & Process Video

Pain: "Unclear on fees or timelines."

Shows: intake → scope → communication → fee structure → review checkpoints.

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5

Team & Culture Video

Pain: "Looks like solo stars, not delivery engine."

Shows: partner-associate synergy, QA, collaboration.

6

Conversion Video (Next Step & Fit)

Pain: "What happens next?"

Shows: engagement path, details required, expected response time.

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Activities This System Reduces

Stop wasting time on repetitive tasks and focus on what matters most

BD calls spent proving credibility

Repetitive intake emails

Mis-fit leads

Hunting internal proof for marketing

Slow follow-ups

Recruitment perception gaps

Put authority in motion across your practice groups.

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